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The deal between Elon Musk and Twitter appears as though it is falling apart at the seams right now.
Musk demanded an investigation to prove that Twitter’s claim of five percent or less of the accounts on the platform are fake/spam accounts.
Suddenly, Twitter executives are bailing, which makes me think Twitter could have far more significant problems than Musk bailing on the deal.
What Is Going On?
In order to monetize the platform honestly, Musk wants to make sure advertisers are getting their money’s worth.
If they are sending ads to bots, they might as well be flushing their cash down the toilet.
Personally, I am leaning toward Musk made the initial offer just to expose the problems at Twitter and try to put the company out of business.
He recently stated that he believes the actual count of spam/fake accounts could be 20 percent or more, which is staggering.
The fact that Twitter has already stated it will not provide that information to Musk is pretty bothersome.
This could be a problem due to the FEC filings the company has made, which could lead to some serious legal problems for all involved.
To that point, last week, Twitter’s consumer product division boss, Kayvon Beykpour, and revenue product lead, Bruce Falk, left the company.
This week, vice president of Twitter Service Katrina Lane, vice president of product management Ilya Brown, and head of data Max Schmeiser, have all resigned.
With the salaries these people were pulling down, one would think, why not stay and wait for a severance package, right?
Instead, they are running for the hills while they can.
I may be overthinking this one, but something smells very rotten to me.
